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William Hill

Health 2.0 is derived from the term Web 2.0, which implies a 2nd generation/release of the Internet.

The '2.0' part was established within computer programming - as a new edition of a an application is released, it is common practice for the programmers to add an incrementing number at the end of a program's name, to label the new version.

Web 2.0 implies the '2nd release' of the Internet, which of course is not based on anything concrete. The Internet being made up of millions upon millions of interconnecting computers running lots of various programs, but is more of a concept to describe the type of programs/applications/functionality one can now locate on the Internet.

The Internet was initially complied of mainly static pages of data. Soon to follow was email, web forums and chat rooms where discussions could take place. Web 2.0 refers to a trend on the Internet that saw a step forward in the way users conduct communicate over the Internet, which includes the use of blogs, videos, podcasts, wikis and online communities where people with common interests get together to share ideas, media, code and all types of information.

Web 2.0 technologies such as social networking, blogs, patient communities and online tools for search and self-care management look as though they will permanently alter the healthcare landscape indefinitely.

As with Web 2.0, there is a lot of debate about the meaning of the term 'health 2.0'. The Wall Street Journal recently attempted to define Health 2.0 as:

“The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends. At the same time, traditional Web sites that once offered cumbersome pages of static data are developing blogs, podcasts, and customized search engines to deliver the most relevant and timely information on health topics."

While this traditional view of the definition imputes it as the merging of the Web 2.0 phenomenon within healthcare. I personally believe it’s so much more. In my opinion, Health 2.0 goes way beyond just the permeant social networking technology to include a complete renaissance in the way that Healthcare is actually delivered and conveyed.

Source - www.rxpop.com

Patricia Donovan

This is so true..it is indeed a social revolution. As a publisher in the healthcare industry, we have been blogging and podcasting for several years. But after the Mayo Clinic, UAB Health System and the Cleveland Clinic told us how Web 2.0 and social networking sites ---particularly YouTube --- are changing how consumers choose providers and educate themselves about health issues, we decided to make our own video about their experiences called "Web 2.0 and Healthcare" and test these waters. You can see the video in our blog at http://blog.hin.com/?p=251 or on Youtube at http://www.youtube.com/watch?v=ko-sLX7QOak.

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